People so often talk about putting yourself on the map that it’s become a cliché – but that isn’t the case along the St. Lawrence for the War of 1812 Bicentennial! The Alliance is developing a special commemorative 2012 tourism map to mark the Bicentennial.
Our map will help visitors experience the Bicentennial, with 1812 event listings, heritage sites and tourism ideas all showcased on a visually appealing Z-fold map. A picture of our map can be found to the right. (Please note that the design is in development and this image is a loose representation.)
One of the unique features of our map is the way it folds. The Z-fold technology makes it easy to fold and unfold a map, closing down to a compact storing size, a bit bigger than a credit card.
The Celebrate Our Roots Commemorative Map will be made available for free at tourism offices throughout the St. Lawrence region in custom made heritage containers, provided by Carmichael Horse & Carriage Furniture.
The 2012 print run will consist of 25,000 maps.
Promotional stunts, such as people dressed in period clothing handing maps out on busy city streets, will also be undertaken to market our map.
With only nine advertorial spaces available, marketing real estate on the Celebrate Our Roots Commemorative Map is exclusive. Preference will be given to businesses engaged in Heritage Tourism with a strong connection to the War of 1812 Bicentennial.
Each advertorial includes:
- A title to present your company and its tie-in to the 1812 commemoration;
- Max. 75 word count – With content to highlight company products and services while integrating why the business is important to the War of 1812 commemorations. Could be as simple as; a menu options that reflect the times of 1812; staying in a heritage style accommodation gives the essence of the era; buying a product that was popular during those time;
- Company Name, Phone, Address, Email, Website;
- Company Logo;
- One photograph for inset; and
- Numbered icon of company placed on the map
The cost per advertorial is $939.
An additional nine spaces are available for Destination Marketing and Regional Tourism Organisations as well as group marketing initiatives. The cost for having your logo and website added to this section is $549. Give your group or region some excellent and exclusive exposure for the War of 1812 Bicentennial.
To ensure that each section of the region (western, central and eastern) is equally represented on our map, advertising opportunities will be distributed across the area. Thus, one business will be showcased from each of the three regions in each of the three categories (Food, Accommodations & Shopping). Likewise, three group marketing organisations from each region will be highlighted as well.
The deadline for booking your advertorial or group space is February 10th, with information to be included on the map provided by February 17. It is our aim to have the map in production for early March.
Just as a subscript, we have now filled the back side of the map and plan to have it in our hot littles hands before the end of April!